I’m a copywriter who’s comfortable wearing many different hats.
I’ve done it all … Freelance Copywriter, Agency Creative Director, Copy Editor, SEO Content Writer, Marketing Manager, Blogger, Content / Creative / Brand Strategist, Director of Marketing, Content Creator, Social Media Community Manager, Webinar Producer, Researcher, etc. … you name it.
Call me what you will, at heart I’m a copywriter.
If it involves words, ideas and results, I can handle it because I’ve handled it.
Creative Portfolio
ABOUT ME:
I’ve worked for small shops, big ad agencies, and in-house marketing groups. I’ve led large creative teams on major national accounts and I’ve been the junior copywriter working in a tiny office over a Greek diner. Lately, I’ve been writing for companies in an FDA-regulated industry where every word of copy has to pass the gimlet eyes of a team of lawyers and medical experts. It’s all good.
I’m easy to work with because I’m not into drama and I don’t see working for you as a stepping stone to selling my spec Spider-Man script. What’s important to me is the chemistry of the team and the opportunity to do good work.
You’ll find my portfolio is mostly meat and potatoes work … important and effective writing but not the kind that wins Clios. That’s because most of my employers have been meat and potato accounts with small budget projects requiring fast turnaround. Rest assured, if you have the money for a Hall of Fame campaign, I can deliver the goods.
I currently live in Los Angeles, but I was born in New Jersey, have wintered in Cleveland, and commute on the 405 so I’m up for pretty much anything anywhere.
COMFORT ZONE:
● Long-form and Digital Copy ● Web Content ● Landing Pages ● Sales Funnels ● Social Media Campaigns ● eBooks ● Facebook & Instagram Ads ● Marketing Collateral ● Email Marketing ● Blogs ● A/B Testing ● Whitepapers ● Surveys ● Focus Groups ● Interviewing ● Primary Research & Analysis ● Research Reports ● Video and Radio Scripts ● Product One-Sheets ● Sales Decks ● Press Releases ● Public Relations ● Newsletters ● Content Strategy ● Direct Response Marketing ● Lead Generation ● Dental Practice Marketing ● Recruitment Communications ● Radio & TV Commercials ● Retail Advertising … and Print (anyone remember Print?)
DISCOMFORT ZONE:
● Algebra II ● Oysters ● Trader Joe’s Parking Lot
LEGALESE:
All work on this site remains the property of my clients, employers, etc., and is featured here with their blessing.