Infographics

This infographic - incorporated into an email - used company statistics to introduce the 1-800-DENTIST service to a new audience. The $20 Amazon card was an effective way to get decision makers to request an online demo.

Part of my content strategy is to repurpose proprietary research in every possible way until the data is exhausted or out of date. In this instance, this content first appeared in a white paper and a webinar. It was then used in email and social campaigns that drove prospects to the infographic.

The content for this infographic was drawn from a webinar. Nothing goes to waste when it comes to repurposing content.