Long- & Short-Form Copy
Dentistry.com
These are trade ads I wrote to support the launch of Dentistry.com. Like most trade ads for industry publications, the copy is too long for my taste but it covers the many, many selling points the executive team wanted to hit on. Management was happy with the results (i.e. multiple sales), so I was, too.
Capital Group Companies
These are part of a recruitment campaign I worked as the writer and creative director for our client, Capital Group. I took this on as a Hail Mary project. Everything the agency pitched this account landed with a thud. Fortunately, I was able to find an approach that worked.
Rocky View Municipal District
This was a spec recruitment advertising campaign I wrote and provided creative direction. The challenge posed in the RFP was to help District 44: Rocky View - a Canadian Municipal District in the middle of nowhere - recruit young, technically-savvy urban professionals from Calgary.
The campaign didn’t sell but I like the work and what it conveys with just a few words and strong images.