Recent Work

Creative Direction, Writing & Research

Website Redesign

We’re currently in the midst of a top-to-bottom redesign of Futuredontics’ B2B website. Our goal is to max out the SEO power of this proven organic lead magnet. Click on the image for the latest version - keeping in mind this is a work-in-progress. Check out my Website portfolio page to see the previous version of the site. I’m still very proud of my team’s work on it.

Survey & Ebook

I’ve written a lot of content targeting dental office managers. They are key decision makers when practices purchase any of Futuredontics’ suite of products. This eBook - the second in a series - is based on a national survey I conducted. The research and writing is mine. The design is by Shawn Parker - not to be confused with that guy from Facebook.

Content Generation

I am big on conducting original research (e.g., Survey Monkey, focus groups, etc.) and then repurposing the content in every form imaginable (e.g., reports, webinars, blog posts, infographics, trade articles, and - as shown - fact sheets. This approach gets maximum returns with a minimal expenditure of creative resources. The topic here - patients missing appointments - is a perennial favorite of dentists.