Webinars
Lead Gen, Content Strategy, Writing & Production
Find the Right Topics
I’ve been responsible for Futuredontics’ webinar program since 2015. It’s the company’s #1 source of new leads and has added thousands of new contacts to our lists.
My responsibilities include selecting topics, writing scripts, creating decks, promoting presentations, running tech on Go-To-Webinar and Zoom … the works.
Get the Best Guests
By expanding our list of presenters to include major figures within the industry, I was able to significantly increase the number of new leads we received.
They key to this was making it very easy for the talent to participate - this included providing our guests with the creative assets they needed to promote the webinar to their email list and social followers.
Consistently Deliver Valuable Content
Our monthly webinars have developed a dedicated following due to the quality of the content. By focusing on emerging hot topics within the industry, we’ve been able to establish Futuredontics as a respected thought leader on dental marketing.