Senior Copywriter & Content Strategist
Creative storyteller comfortable wearing many hats — strategy, messaging, execution, and optimization.
I’m a senior copywriter with experience across freelance, agency, and in-house roles, including creative director, SEO content writer, marketing manager, direct-response copywriter, and brand strategist.
While my titles have changed, my focus hasn’t: creating clear, persuasive copy and content that drives results. I’ve worked across industries and channels — websites, campaigns, digital, long-form content, social, email, and lead-generation assets.
At heart, I’m a copywriter. If it involves words, ideas, and performance, I can handle it because I’ve handled it.
Creative Portfolio
My work spans website copy, landing pages, email marketing, social, content strategy, research-driven content, and direct-response campaigns.
I’m a Los Angeles–based senior copywriter with experience in SEO content, brand strategy, direct-response marketing, and lead generation for healthcare, B2B, and consumer brands.
ABOUT ME:
I’ve worked at small shops, big ad agencies, and in-house marketing teams. I’ve led large creative groups on national accounts, and I’ve been the junior copywriter working out of a tiny office over a Greek diner. Both experiences taught me how to do the work — and do it well.
More recently, I’ve been writing in FDA-regulated industries, where every word is scrutinized by legal and medical teams. It’s demanding, detail-driven work, and I enjoy it.
I’m an eager collaborator and easy to work with. I’m not into drama, and I’m not using your team as a stepping stone to selling a spec Spider-Man script. What matters to me is good chemistry, clear goals, and the chance to do solid, meaningful work.
You’ll notice my portfolio leans toward meat-and-potatoes projects: important, effective writing designed to perform, often under tight budgets and fast turnarounds. That’s been the reality for most of my employers. And if you do have the budget for a Hall-of-Fame campaign, I’m ready for that too.
I’m based in Los Angeles, but I was born in New Jersey, have wintered in Cleveland, and commute on the 405 — so I’m adaptable, resilient, and up for just about anything.
COMFORT ZONE:
Long-form and digital copy, websites and landing pages, sales funnels, email and social campaigns, research-driven content, lead generation, advertising — and yes, print.
DISCOMFORT ZONE:
Algebra II, oysters and Trader Joe’s parking lot
LEGALESE:
All work on this site remains the property of my clients, employers, etc., and is featured here with their blessing.