Senior Copywriter & Content Strategist
Creative storyteller comfortable wearing many hats — strategy, messaging, execution, and optimization.
I’m a senior copywriter with experience across freelance, agency, and in-house roles, including creative director, SEO content writer, marketing manager, direct-response copywriter, and brand strategist.
While my titles have changed, my focus hasn’t: creating clear, persuasive copy and content that drives results. I’ve worked across industries and channels — websites, campaigns, digital, long-form content, social, email, and lead-generation assets.
At heart, I’m a copywriter. If it involves words, ideas, and performance, I can handle it because I’ve handled it.
Creative Portfolio
My work spans website copy, landing pages, email marketing, social, content strategy, research-driven content, and direct-response campaigns.
I’m a Los Angeles–based senior copywriter with experience in SEO content, brand strategy, direct-response marketing, and lead generation for healthcare, B2B, and consumer brands.
ABOUT ME:
I’ve worked at small shops, big ad agencies, and in-house marketing teams. I’ve led large creative groups on national accounts, and I’ve been the junior copywriter working out of a tiny office over a Greek diner. Both experiences taught me how to do the work — and do it well.
More recently, I’ve been writing in FDA-regulated industries, where every word is scrutinized by legal and medical teams. It’s demanding, detail-driven work, and I enjoy it.
I’m an eager collaborator and easy to work with. I’m not into drama, and I’m not using your team as a stepping stone to selling a spec Spider-Man script. What matters to me is good chemistry, clear goals, and the chance to do solid, meaningful work. . I’ve also spent years collaborating with teams across the U.S., Europe, and India, which has made me comfortable working early mornings or late evenings when projects require it.
You’ll notice my portfolio leans toward meat-and-potatoes projects: important, effective writing designed to perform, often under tight budgets and fast turnarounds. That’s been the reality for most of my employers. And if you do have the budget for a Hall-of-Fame campaign, I’m ready for that too.
I’m based in Los Angeles, but I was born in New Jersey, have wintered in Cleveland, and commuted on the 405 during rush hour — so I’m adaptable, resilient, and up for just about anything.
COMFORT ZONE:
Long-form and digital copy, websites and landing pages, sales funnels, email and social campaigns, research-driven content, lead generation, advertising — and yes, print.
DISCOMFORT ZONE:
Algebra II, oysters and Trader Joe’s parking lot
LEGALESE:
All work on this site remains the property of my clients, employers, etc., and is featured here with their blessing.