Web Content
Futuredontics
As Director of Content and Creative, I headed the team that revamped the Futuredontics’ B2B site targeting dental industry decision makers. The project was undertaken to make the content more mobile and SEO friendly. In addition to providing design guidance, I contributed to the copywriting and oversaw the copy editing.
The site is currently being further revised - it’s a long story. You can see the current rendition by by clicking button below. The next set of images will show you how the previous version appeared.
PatientActivator
PatientActivator.com is another site I wrote for while at Futuredontics. The goal was to position the service as a low-cost alternative to its more expensive and more complicated competitors.
Articles
DrBicuspid.com
I wrote this article for Dr. Bicuspid - a major dental industry website - in the early days of the pandemic. During this period, health officials were concerned that patients experiencing dental emergencies would overwhelm already overburdened hospital emergency rooms. The goal of the was to encourage dentists to open their practices for emergencies to take the pressure off of ERs.
Here’s another pandemic-related article. This piece for LinkedIn was aimed at dentists who were desperately trying to keep their practices afloat. At this point of the outbreak, dentists could only treat emergency patients due to CDC regulations. Fortunately for dentists, my company - Futuredontics/1-800-DENTIST - was well-positioned to connect practices with a virtually limitless stream of patients experiencing dental emergencies.
Ghost Posts
To be clear, Fred Joyal writes 99.99% of his own posts. There were times though when he was gracious enough to allow me to ghost write a post promoting a webinar or eBook to his loyal following.
Sponsored Content
This article appeared on Group Dentistry Now to promote the DSO Leadership Summit, a popular trade show for executives at dental services organizations. As a senior marketing writer, I played a central role in the roll out of the event.